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NSØNŽ
Opinion Research Consultation Services
Full-Service
Consulting
The NSØN consultation staff has the experience and professional
expertise to provide truly useful advice for all aspects of full-service
market and opinion research. Regardless of the level of support
required, NSØN consultants can help by offering assistance
ranging from basic, practical advice up to designing and overseeing
complete projects.
Defining
Research Objectives
Clarifying what research projects are expected to accomplish can
be challenging. Unless the goals and objectives of each project
are clearly articulated at the outset, the potential value of the
research will be compromised. NSØN consultants can help you to develop precise statements of purpose that set the direction for the design and implementation of entire projects.
Value of
External Advice
The perspective of an external consultant can be extremely beneficial
during the process of defining research objectives. All NSØN
consultants have many years of experience working closely with clients
to translate general concepts into specific, realistic research
objectives.
Research
Design
In designing the details of a research project, NSØN consultants
consider the objectives of the study, the nature of the target audience
and the resources that are available to complete the project. This
approach leads to an appropriate, cost-effective research
plan.
Three major
elements of the research design process are considered:
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Sampling
Strategy |
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What groups
will be the focus of the study?
What size sample will be needed to reach an adequate number
of respondents?
How will respondents by sampled?
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Questionnaire
Development |
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How will
a suitable questionnaire be designed that will generate the
data necessary to meet the objectives of the project as efficiently
as possible?
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Data-Collection
Methods |
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What data-collection
methods are available and which technique is the most efficient
and cost-effective for the project? Standard data- collection
methods include the following:
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Web-Based
Surveys |
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Telephone
(CATI) Surveys |
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Focus
Groups |
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In-Depth
Interviews |
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Executive
Interviews |
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Mail
Surveys |
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Intercepts |
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Project Implementation
and Management
Once a project has been designed, the design "blueprint"
guides the implementation of the research. The survey questionnaire is
proofed and accepted by the client. Then the project managers and
data analysts administer the project to insure that the data collection
quality remains high throughout the fielding process.
Interpretation
of Results and Report Conclusions
NSØN consultants are qualified to interpret the results of
surveys and to prepare detailed reports about their findings. These
reports generally include a summary of the results, an interpretation
of the data, a discussion of the implications of the information,
and suggestions for further review.
Types of
Studies
NSØN consultants are qualified to provide professional advice
about numerous types of research studies including the following:
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Advertising
Awareness and Effectiveness Studies |
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Customer
and Employee Satisfaction Surveys |
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Loyalty Studies |
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Marketing
Research |
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Market
Segmentation |
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Product
Development |
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Program Evaluation |
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Political |
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Public Opinion |
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Strategy
Development |
Pricing
For additional information regarding NSØN full-service market
and opinion research consultation services, or to inquire about
the cost of these services, please contact one of our Account Executives
at 1-800-505-NSON.
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