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Focus Groups

Focus Group Facility: The NSØN® focus group facility is tastefully decorated, technically state-of-the-art and provides a modern, professionally staffed environment to host focus groups and conduct qualitative research. NSØN is a member of QRCA, the Qualitative Research Consultants Association.

Location: The NSØN® facility is conveniently located in an historic mansion on one of Salt Lake City’s most beautiful boulevards just 10 miles from the Salt Lake International Airport. We are within walking distance of the downtown district and many major hotels.  (Limousine service to and from NSØN® headquarters to the airport is available upon request.)

Experience: Our focus group Senior Management staff averages over 20 years of experience in qualitative research. They have considerable practical knowledge of recruiting, hosting and moderating focus groups for a diverse group of clients.

Recruiting: We specialize in qualitative recruitment and adhere to the highest standards of the AMA, MRA, QRCA and AAPOR. We have successfully recruited focus group participants from all industries and business sectors including consumers, business executives, lawyers, physicians and political leaders.
"Based on 25+ years of managing focus group facilities and moderating focus groups, I am pleased to add my commendation of the quality of the NSØN capabilities including the integrity of their recruiting efforts and the functionality of the facility itself."

Dr. Leslie M. Harris, MatureMarket.com

"As an independent moderator, I rely heavily on the companies I use to provide reliable, on-target recruiting and a facility I feel comfortable bringing my client’s respondents to for my groups.  NSØN provides both.  They consistently recruit the respondents quickly and accurately.  And their facility is conveniently located and the rooms are comfortable and state-of-the-art."

Dennis L. Guiver, Wellfleet Consulting  

We have experience with numerous focus group subjects including:

  • Advertising
  • Automotive
  • Business-to-Business
  • Entertainment
  • Financial Services
  • Food and Beverage
  • Healthcare
  • Jury Selection
  • Mock Trials
  • Political Consultation
  • Sports
  • Technology

Equipment: Our focus group facility has two spacious meeting rooms and viewing rooms that can both comfortably accommodate up to twelve participants and fifteen clients. There is a sizeable waiting room for participants.

There are large soundproof one-way mirrors separating the viewing rooms from the focus group rooms. All four rooms are about 16 feet wide and 16 feet deep with high ceilings. They have high-speed wireless DSL internet access and telephone lines.

Audio – Video:  We can provide Web conferencing capabilities.  We also have DVD capabilities and a custom built-in state-of-the-art audio and VHS video recording system.

Parking: There is ample parking available adjacent to the NSØN office building.

Directions to NSØN®: Getting to NSØN® headquarters from the Salt Lake International Airport is easy.  Take the normal exit from the terminals and then take the “City Center” exit.  Stay on this road all the way into downtown Salt Lake City.  Keep going east toward the mountains.  You will pass the LDS Temple.  Continue on the same road.  You will be on Second Avenue.  Keep going until you reach “J” Street.  Turn right and go south until you reach South Temple.  NSØN® is located on the corner of J Street and South Temple.  Our formal address is 731 East South Temple. www.mapqquest.com

Security: The NSØN® building is secure at night. A staff member will greet clients and respondents at the door.

Hotels:
There are many excellent hotels near our focus group facility.  Here is a short list of several major hotels with links to their Websites. 

            www.GrandAmerica.com

            www.littleamerica.com

            www.monaco-saltlakecity.com

            www.marriott.com/hotels/travel/slcut-salt-lake-city-marriott-downtown

            www.haxtonmanor.com

            www.armstrong-bb.com

            www.redlion.com

Restaurants: There are excellent Japanese, French, Italian, Chinese, Spanish, Thai, Mexican and American restaurants within easy walking distance. There are also numerous pubs and nightclubs nearby.

Salt Lake City: Salt Lake City is the 39th largest Metropolitan Statistical Area in the United States with well over a million residents. We have a large database of respondents that we update and purge on a regular basis.

 
Convention Center: The Salt Lake Convention Bureau hosts numerous national and regional conventions throughout the year.

Resorts: Alta, Brighton, Deer Valley, Park City, Snowbird and Solitude ski resorts are all within a short distance of the NSØN
® focus group facility. There is world-class skiing in the winter and great golf, tennis, mountain biking, boating and hiking in the summer.

Nightlife: There are many brewpubs, nightclubs, jazz venues and comedy clubs close to us. There are several theatres near our facility including the Delta Center, home of the Utah Jazz of the NBA. Park City, one of Utah’s major art, food and entertainment destinations, is less than one hour away.

Shopping: There are three major up-scale shopping malls within easy walking distance of the NSØN
® building. All three malls are also within the light rail free-fare zone.

Company Profile: NSØN® Opinion Research has been filling the marketing and public opinion research needs of local, regional and national clients since 1992. We are a survey research firm that can complete all aspects of your research project from designing the questionnaire to producing the final published report. We are a service-first organization dedicated to providing our clients with excellent research essentials.

Links: Here are several links to Websites of local interest.

         www.slcairport.com
www.visitsaltlake.com
www.utahcitysearch.com
www.slcpllib.ut.us
www.parkcityinfo.com
www.skiutah.com

   

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