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Focus Groups
click
here to see photographs of our focus group facility
click
here for additional information about virtual focus groups
Focus Group
Facility: The NSØN focus group facility is tastefully
decorated, technically state-of-the-art and provides a modern, professionally
staffed environment to host focus groups and conduct qualitative
research. NSØN is a member of QRCA, the Qualitative
Research Consultants Association.
Location: The NSØN facility is conveniently located
in an historic mansion on one of Salt Lake City’s most beautiful
boulevards just 10 miles from the Salt Lake International Airport.
We are within walking distance of the downtown district and many
major hotels. (Limousine
service to and from NSØN headquarters to the airport is available
upon request.)
Experience: Our focus group Senior Management staff averages
over 20 years of experience in qualitative research. They have considerable
practical knowledge of recruiting, hosting and moderating focus
groups for a diverse group of clients.
Recruiting: We specialize in qualitative recruitment and
adhere to the highest standards of the AMA, MRA, QRCA and AAPOR.
We have successfully recruited focus group
participants from all industries and business sectors
including consumers, business executives, lawyers, physicians and
political leaders.
We have experience with numerous focus group subjects including:
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- Advertising
- Automotive
- Business-to-Business
- Entertainment
- Financial Services
- Food and Beverage
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- Healthcare
- Jury Selection
- Mock Trials
- Political Consultation
- Sports
- Technology
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Equipment:
Our focus group facility has two spacious meeting rooms and
viewing rooms that can both comfortably accommodate up to twelve
participants and fifteen clients. There is a sizeable waiting room
for participants.
There
are large soundproof one-way mirrors separating the viewing rooms
from the focus group rooms. All
four rooms are about 16 feet wide and 16 feet deep with high
ceilings. They have high-speed wireless DSL internet access and
telephone lines.
Audio
– Video:
We
can provide Web conferencing capabilities.
We also have DVD capabilities and a custom built-in
state-of-the-art audio and VHS video recording system.
Parking: There
is ample parking available adjacent to the NSØN office building. Directions
to NSON:
Getting
to NSON headquarters from the Salt Lake International Airport is
easy.
Take the normal exit from the terminals and then take the
“City Center” exit.
Stay on this road all the way into downtown Salt Lake City.
Keep going east toward the mountains.
You will pass the LDS Temple.
Continue on the same road.
You will be on Second Avenue.
Keep going until you reach “J” Street.
Turn right and go south until you reach South Temple.
NSON is located on the corner of J Street and South Temple.
Our formal address is 731 East South Temple. www.mapqquest.com
Security: The NSØN building is secure at night. A
staff member will greet clients and respondents at the door.
Hotels: There are many excellent hotels near our focus
group facility. Here is
a short list of several major hotels with links to their Websites.
www.GrandAmerica.com
www.littleamerica.com
www.monaco-saltlakecity.com
www.marriott.com/hotels/travel/slcut-salt-lake-city-marriott-downtown
www.haxtonmanor.com
www.armstrong-bb.com
www.redlion.com
Restaurants: There are excellent Japanese, French, Italian,
Chinese, Spanish, Thai, Mexican and American restaurants within
easy walking distance. There are also numerous pubs and nightclubs
nearby.
Salt Lake City: Salt Lake City is the 39th largest Metropolitan
Statistical Area in the United States with well over a million residents.
We have a large database of respondents that we update and purge
on a regular basis.
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Convention
Center: The Salt Lake Convention Bureau hosts numerous national
and regional conventions throughout the year.
Resorts: Alta, Brighton, Deer Valley, Park City, Snowbird
and Solitude ski resorts are all within a short distance of
the NSØN focus group facility. There is world-class skiing
in the winter and great golf, tennis, mountain biking, boating
and hiking in the summer.
Nightlife: There are many brewpubs, nightclubs, jazz
venues and comedy clubs close to us. There are several theatres
near our facility including the Delta Center, home of the Utah
Jazz of the NBA. Park City, one of Utahs major art, food
and entertainment destinations, is less than one hour away.
Shopping: There are three major up-scale shopping malls
within easy walking distance of the NSØN building. All three malls are also within the light rail free-fare zone. |
Company Profile:
NSØN Opinion Research has been filling the marketing and
public opinion research needs of local, regional and national clients
since 1992. We are a survey research firm that can complete all
aspects of your research project from designing the questionnaire
to producing the final published report. We are a service-first
organization dedicated to providing our clients with excellent research
essentials.
Links: Here are several links to Websites of local interest.
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