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Web-based Surveys and Internet Research
NSØN
Opinion Research is a leader in online research. NSØN provides clients
with state-of-the-art methods
of using the Internet to collect and report on data that are fast,
accurate, easy to understand and low in cost per completed interview.
An Overview of NSØN
Web Research
Experience
NSØN Opinion Research was formed in 1992. Since then
we have conducted thousands of research studies for a diverse group
of clients dealing with numerous subjects. We have considerable
experience providing high-quality Web-based research data to professional
research companies, corporations, advertising agencies, public relations
firms, political entities and candidates, government agencies, non-profit
organizations, and many other groups.
"The Public Relations Society of America (PRSA)
asked NSØN Opinion Research to conduct an online survey of its members
as part of an effort to redesign the society's International Conference. NSØN was
both thoroughly professional and very pleasant to work with, and they
provided excellent service. The survey results proved indispensable to
our redesign effort."
Tom Vitelli, APR, Fellow PRSA
Co-chair of PRSA's 2001 International Conference Committee
Senior Director, Public Relations and Advertising
Intermountain Health Care |
Expertise
All NSØN Opinion Research employees have considerable
practical experience in the market and opinion research industry.
They possess the education, technical skills and talent to successfully
manage all types of online surveys. Our Web research specialists
can assist you with:
• Questionnaire Development and Design
• Programming
• Tabulation
• Data Processing and Analysis
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Sample: Utilizing Our Own Opt-in Panel
• Quick Turnaround
Surveys
• Conjoint
/ choice
Competitive Pricing
NSØN Web surveys are competitively
priced. The NSØN goal is to provide high-quality Internet
research service to our customers at a cost that is both fair and
affordable.
Philosophy
NSØN believes Internet surveys must follow the same scientific
principles and strict technical disciplines that are expected of
other data collection techniques. We comply with accepted MRA industry
standards in all of our online research projects.
Electronic Data Collection
and Interactive Reporting Services
Research methodologies
are rapidly evolving to reflect the significant changes that the
Internet has caused in the opinion research industry and the global
population in general. The Internet has had a powerful impact on
the way businesses communicate with their customers. More Web-based
opinion research surveys are being conducted every day and the use
of electronic surveys will continue to grow into the foreseeable
future.
Methodology
NSØN Opinion Research has the technical capability to
provide market research professionals with whatever Internet format
they require to complete a specific online survey. The NSØN
Web survey staff will assist you to determine the most suitable
and cost-effective format for your individual online research projects.
Multi-Lingual
Service
NSØN has the capability to conduct online surveys in
many different languages.
Sample
At times questions arise regarding the sampling techniques used
in Web research. NSØN will keep you informed of the sampling
criteria needed to ensure accuracy in your Web research projects.
NSØN uses the Survey Fever™ panel of opt-in online survey
respondents.
Technical Functions
Our online questionnaire programming software provides for all
the standard functions that are available with a typical telephone
CATI survey including the following items:
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Answers
may be either numeric, text (open-ended), multiple-choice
or all that apply in any given survey. |
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Comprehensive
skip and branching logic options. |
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Control
of question flow prohibits respondents from going back in
the survey to change previous answers. |
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Error
messages appear when a respondent fails to answer a mandatory
question or gives an incorrect type of response. |
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Flexibility
of font color, size, type and background design available. |
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Internet
server is encrypted and password protected for complete respondent
security and anonymity. |
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Mid-termination
feature permits respondents to stop survey and then resume
later at the same point they left off. |
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Multi-media
sound and visuals may be added to any survey. |
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Multiple
answers or choices to single questions allowed. |
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Option
for "other" responses available. |
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Question
and answer rotation available to prevent position or placement
bias. |
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Quota
controls are programmable. |
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Real-time
tracking available. |
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Status
bar, or percentage of the survey completed symbol, available. |
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Skip
logic is masked which means questions flow in the proper numerical
sequence no matter which skip pattern is followed. |
Internet Surveys
Compared To CATI Surveys
Similarities
NSØN Web surveys are the equivalent of our telephone
CATI surveys. Online surveys, however, are administered electronically
by using the Internet. Generally, live callers are not used with
Web surveys, but it is possible to conduct an Internet survey that
is coordinated with live interviewers..
Invitations
Participants in Internet surveys receive e-mail invitations
asking them to participate in an online survey. Respondents for
online research are normally not called on the telephone, but they
could be in certain circumstances.
Incentives
Unlike most CATI studies, nearly all Internet surveys include
incentive programs. The nature of the incentive varies according
to the scope of the specific project. One typical incentive would
give people who complete a survey an opportunity to participate
in a random drawing for cash or prizes. NSØN can tailor incentives
to meet the specific needs of any research study.
Speed
Internet surveys occur simultaneously. When necessary, all the
e-mail invitations for a particular study are sent out together.
Web surveys are also convenient for respondents because the survey
can be completed at any time, day or night.
Primary Conclusions
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The
Internet is here to stay and online surveys will significantly
influence the way market and opinion research is done in the
future. |
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Web-based
surveys are excellent for some kinds of research studies,
but CATI surveys are recommended for other types of research.
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High-quality
data collection is the foundation of all successful research
projects regardless of how, when and where the survey is conducted.
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Our
clients can rely on NSØN Opinion Research for experience,
technical expertise, competitive prices and dedicated customer
service. |
NSØN Opinion
Research looks forward to the opportunity
of working with you in the exciting new field of Web research.
Price
Quotation
To obtain an immediate response to a request for a bid on
an online survey project, use one of the following two methods:
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Click
on the "Get Bid" button on the menu bar of our Website.
This will bring up an electronic bid request form that is
very easy to fill out. Complete the bid request and it will
be sent directly to an Account Executive, who will return
a bid to you promptly. |
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Call
us directly at 1-800-505-NSON to speak with an Account Executive.
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